MUJI to GO / MINI to GO
MUJI

Global Campaign / Film / Installation / Graphic Design / Illustration / Online campaign

Movie

Agency: PARTY
2015

Global Campaign for MUJI’s travel goods brand, featuring 3D-scanned figurines of families around the world.

“mini to Go” is the global campaign for MUJI to GO, a category of MUJI products curated based on the concept of “Good Travels with Good Products.” Centered on the miniature 3D figures of families, this integrated campaign involves film, graphics, website, in-store displays, events, and digital incentives. We offered a souvenir of 3D figures to commemorate the family trip, by 3D scanning the chosen family at the airport of departure and giving them their 3D figures at the destination. We also created a film to communicate the campaign concept. At the MUJI flagship stores in Tokyo, Osaka, New York, and Shanghai, we provided digital incentives by setting up special booths for people to receive simple 3D scans and view their data in 360 degrees on smartphones.