W.W.L. | ANDROP
Warner Music Japan
Music Video / Toys Design / Website Design
Agency: PARTY
2012
Music video featuring music-inspired toys that light up and dance.
This is the music video for androp's dance track "World.Words.Lights." The video features exclusive musical toys designed and produced based on inspirations from keywords such as "lights" and "dance music." The toys, programmed for movement specifically for the music video, are real-time, single-shot performances, not CGI. Beyond the music video, these toys garnered attention at exhibitions and on eBay.
I was extensively involved as an Art Director in the planning, motif selection, robot design, direction, and overall coordination of the music video. It required designing multiple robots to move harmoniously in sync with the sound and flow of the music. I collaborated with engineers to bring the design to life, ensuring a seamless integration with the song's rhythm and dynamics.
Credits
Designer:
Masashi Kawamura + Qanta Shimizu + Yuri Suzuki + Chihiro Konno
Creative Director + Technical Director + Film Director: Masashi Kawamura + Qanta ShimizuDOP: Senzo Ueno
Camera Assistant: Takashi Sakakibara
Lighting: Mitsutaka Mizutani
Lighting Assistant: KOJI OISHI+YOSUKE KAI+AKIHISA SUZUKI(KUROASAWA FILM STUDIO)
Toy Design: Yuri Suzuki + Tomoaki Yanagisawa(4nchor5 la6) + KIMURA
Device and System Design: Tomoaki Yanagisawa(4nchor5 la6)
Mechanical Engineering: KIMURA
Toy Development and On-site Support: Masamichi Tosa
Anipov: Suns & Moon Laboratory
Film Producer: Satoshi Takahashi + Sachie Aihara
Production Manager: Naoki Moriyama
Film Production: Taiyo Kikaku co., ltd.
Offline Editor: Nobuhisa Tokunaga
Online Editor: Hitoshi Kimura
Mixer: Masato Hara
“Making of”Director: Takuro Watabe
Post Production: BOOK
Client: Warner Music
Creative Agency: PARTY