Inner Music
Wacoal
Online Campaign / Art Direction / Website Design / Movie
Agency : PARTY
2016
This is an online campaign for the largest Japanese lingerie manufacturer and marketer, WACOAL Japan. For the assorted inner wear brands of WACOAL's "Fit for My Life," we came up with the experimental idea of actually having female musicians (Rie Fu and Ye Ye) try on multiple bras, and create improv songs inspired by the fit and design of each piece.
Creative Director: Masashi Kawamura
Technical Director: Qanta Shimizu
Art Director + Designer: Chihiro Konno
Project Manager: Mandy Wang
Film Director: Yoshihiro Mori (AOI Pro. Hanare)
Director of Photography: Chiyoe Sugita
Sound Engineer: Junji Yoshikata
Producer: Hisaya Kato (AOI Pro.)
Production Manager: Keisuke Motomichi (AOI Pro.)
Website Developers: Nagi Sasaki + Tatsuaki Ashikaga (NAGI Co. Ltd.)
Music Producers: Katsuya Yamada + Yoko Hata + Jun Nakajima (aiin co.ltd.)
Stylist: Chizuru Komatsu
Hair & Make-up: Aimi Umemura
Editor: Yoichi Takahashi
Art Department: Azusa Kawano (TATEO INC.)