Amazon Music
Brand Film / Art Direction
Director: Takeshi Maruyama
Art Director: Chihiro Konno
Agency: Droga5
Production Company: Geek Pictures
2022
Music video for the Japanese pop band, Mr.Children.
This love song is about a man hoping that his love won’t disappear like the “taste of chewing gum.” In order to visualize his emotions, we decided to create an animation only out of various types of gum. We lined up colorful gum balls and chewing gum pieces to make a stop-motion animation, and blew bubble gum in sync with the music. More than 10000 gum balls and over 630 meters of gum were used in the making of this video.
